115.01.22 Industrial Mini-Lecture - Business Performance Co., Ltd. x Digital Marketing

Date: January 22, 115 (Thursday)

Event: Industrial Mini-Lecture - Shangji Co., Ltd.

Topic: AI-Powered Online Marketing: Proactive Outreach × Passive Search – A Comprehensive Guide to Active and Passive Marketing in B2B Foreign Trade

In an era of rapid AI technology evolution, search behavior and customer development models are undergoing structural transformations in tandem. This seminar, "AI-Driven Online Marketing: Proactive Outreach × Passive Search," focuses on the two most critical growth drivers for B2B companies—passive search lead generation and proactive customer development—leading participating companies to a comprehensive understanding of how AI is reshaping marketing and business processes.

*Passive Search: From SEO to GEO/AIO/AEO

Speaker: Lien Chi-Yu, CEO of Power Digital Marketing Co., Ltd.

CEO Lien Chi-Yu provides an in-depth analysis of the core changes in the new era of AI search, explaining how businesses can evolve from traditional SEO thinking to GEO (Generative Search Optimization) / AIO (AI Content Optimization) / AEO (Answer Engine Optimization). Through practical case studies, participants understand how to adjust website architecture and content presentation so that AI search engines can truly "understand" a company's factory, products, and professional value, thereby creating a long-term and stable source of passive inquiries.

*Proactive Approach: AI Automation × Audio-Visual EDM Marketing

Lecturer: Zhang Yilun, CEO of Commercial Asset Management Co., Ltd.

CEO Zhang Yilun shared his practical experience on how to leverage the Aireach automation system for global potential customer discovery. He explained how combining customer background analysis with customs intelligence data significantly improves the accuracy and efficiency of proactive outreach. Furthermore, he highlighted how the application of video EDM breaks through the limitations of traditional text-based outreach emails, successfully building trust and increasing response and conversion rates, bringing new possibilities to B2B business development.

Active and passive integration: Building an AI-driven long-term growth model

This lecture emphasizes that a truly effective B2B marketing strategy is not a single-point operation, but a dual-engine model combining "passive search to build trust" and "proactive development to accelerate sales." By introducing AI technology, businesses can not only reduce labor costs, but also build a replicable and scalable customer acquisition and growth system.

We would like to thank Mr. Lien Chi-Yu, CEO of Power Digital Marketing Co., Ltd., and Mr. Chang Yi-Lun, CEO of Commercial Productivity Co., Ltd., for their insightful presentations, which transformed complex AI search trends and B2B development strategies into actionable guidelines for businesses. We also thank all the partners who attended in person and participated online, making this seminar a resounding success with enthusiastic discussions. We look forward to continuing to explore the possibilities of AI marketing with everyone in the future.

Thank you to all the attendees of this event:

TYS Secretary-General Chen Zhenghong

Liao Yukai, CEO of Hongting System Application Co., Ltd.

Wang Junyan, General Manager of Yaohong Technology Co., Ltd. / Ji Xingfang, Manager

Zhuang Haoxi, head of Keen Intelligent Link Co., Ltd.

Chen Daxiong, head of Kuma Technology Co., Ltd.

Zhang Yilun, CEO of Shangji Co., Ltd. / Zhang Zhenzhong, Chief Technology Officer

Lien Chi-Yu, CEO of Neng Digital Marketing Co., Ltd.

Huang Borui, Feng Chia University

Lan Feitang, General Manager of Quanxin Industrial Co., Ltd.

Chen Yiwei, Digital Transformation and Integration Consultant, Kuanli Technology Co., Ltd.

Chen Zhiwei, Business Manager, Fuheyi Digital Technology Co., Ltd.

Professor Liu Datan of Hongting System Application Co., Ltd.

Liu Xinhong, Director of Yongjin Machinery Industry Co., Ltd. / Zhan Jingyi, Manager

Zhan Shangye, Project Manager/Colleague, SuperShu Technology Co., Ltd.

Geng Yuqun, Business Manager, Fengyuan Industrial Co., Ltd.

Zhang Yumin, Business Engineer, Taiwan KuaiMiKnife Technology Co., Ltd.

Liu Guanglong, General Manager of Hongjie Intelligent

Wang Ziwei, Technician at Xuanxin Enterprise Co., Ltd.

Wu Wenjing, Specialist at Daya Kitchenware

TYSIA TYS