Jingjie originated from a gear factory. When the founder decided to establish his own brand in 2000, he recalled the early days of his business. He frequently traveled domestically and internationally to expand his business, and due to time zone differences, he often saw his watch at midnight while it was still daytime outside his window – a situation that left a deep impression on him. To convey the brand positioning and spirit of SUNUS, the brand logo was born. The brand image is inspired by planets orbiting a star, symbolizing the sun's constant illumination and conveying a sense of mission for sustainable business.